How Important Is Cleanliness To Hotel Guests?
It’s no secret that “clean” is the most important word in hospitality right now - but in reality, cleanliness has been a driving factor for consumer hotel booking decisions for years. In fact, in 2018, nearly 80% of hotel guests said cleanliness is THE most important factor when choosing a hotel to stay at. Now, instead of worrying about a dirty bathroom or dirty bed sheets, health experts are saying the first thing that comes to mind when booking a hotel is 6 simple yet profound words - “Am I Going to be Safe?”
This is a big deal. If hotels wish to survive and eventually thrive in this new world, guests health and safety have to be the #1 priority. It’s no longer enough to ensure the room looks spotless when a guest checks in. There needs to be an increased use of technology - such as temperature checks, UV-C cleaning, etc - that ensure proper cleanliness measures are taken beyond what is just viewable at the surface.
Hotels are doing a great job of addressing this. Nearly all of them have announced sweeping cleanliness initiatives aimed at completely restructuring how their hotel looks, feels and operates. While great progress has been happening in a short period of time, we think one area where there hasn’t been as much focus - but could be equally as powerful - is through the empowerment of guests to have control over their own cleanliness. That’s one of the major benefits of the forthcoming product from Nonstop, UV Station. It gives the guests the ability to quickly and thoroughly clean the dirtiest objects they are bringing into the hotel (phones, watches, etc).
With UV Station, hotels and guests alike can work together to ensure everyone that passes through those doors are safe, healthy and feel comfortable returning to travel.